Glass shop doors are more than just an important utility—they are also a prime opportunity for you to advertise your business for free. Due to the transparent nature of glass, it is ideal for giving your potential customers a glimpse into your business before they even walk through the door. It is important, however, to always keep in mind that, like any other creative endeavor, designing displays for glass shop doors in Hamilton, OH requires balance and thought. To that end, here are six tips for making the most out of your glass shop doors in Hamilton, OH:
- Keep it simple: If a visual display is too complicated or does not naturally draw the eye to a main focal point, it can be easy for customers to just walk right by it, or even be repelled by all the chaos. As with any other marketing project, it is important to remember that less is more when it comes to storefront displays.
- Interact with the customer: Rather than broadly communicating to the masses to the point where it feels bland and anonymous, you want your glass shop door display to make each individual passerby feel as though it is speaking directly to them. Easy ways to do this include using “you” in the text, making the font easy to read and using arrows or other directional signage.
- Integrate different products: Part of your job as a shop owner is to communicate to your customers why they need your products. Rather than focusing on just one of those products in the display, try to show how customers might use different products together. For example, a display with gardening tools might also include a laundry detergent that can eliminate grass stains. Just make sure you stage it so that the connection is very clear.
- Balance color: Using an eye-popping color is a great way to get noticed, especially if your surroundings are somewhat bland. But it is easy to veer from unique to crazy or hard-to-read, so make sure you attain a nice balance. And if your shop is going for a more high-end feel, you still cannot go wrong with a classic black font.
- Engage kids: Kids are much more likely to want to look in each shop that has colorful or intriguing products than their harried parents might be. Try to strike a balance that engages both children and adults’ inner children, especially if you sell children’s products.
- Ask for feedback: Regardless of how great you might think your display looks, it is important to remember that you do not have enough distance from your work to judge it on your own. Ask a business partner, employee or trusted friend to walk or drive by it and then give you their opinion from a consumer’s standpoint.
Before you can make an effective storefront display, you need to install quality glass shop doors in Hamilton, OH. For this and other commercial glass needs, you can always count on A Glass Contractors.